This is where the biggest leverage hides. Be specific -- vague answers produce vague recommendations.
Tip: Think about the work that happens every week without fail. The things that always take longer than they should, involve too many people, or break when someone is out.
The more processes you describe, the more specific your report. 3+ is ideal.
Think about pricing, hiring, client proposals, inventory, scheduling -- any decision where someone has to hunt for data.